Simply Automated was founded in 2003 by Fred Kiko, holder of more than 35 patents in communications and design, who revolutionized self-installation methods of residential DSL broadband service in the late 1990s.   

The mission of Simply Automated is to be the leader in the research and development of simple, flexible, cost effective and technologically advanced solutions in the automation, lighting control and energy savings market – taking pride in being a customer friendly company that listens to our customers and provides optimum solutions for the marketplace. 

The first products developed by Mr. Kiko at Simply Automated were a complete line of lighting control and automation products using ultra-reliable UPB technology that utilized the current wiring in the house or business – no new wiring needed.  The products included dimmer switches, dimming modules, relay modules, input/output modules, receptacles, phase couplers and repeaters. 

The centerpiece products include universal dimmer switches that accommodate up to 13 different faceplates -- from a single-rocker, to multi-rockers, multi-buttons, and multi-rockers with buttons – that could be easily changed in the field.  An industry first, exclusive and patented! 

Intelligent firmware design and manufacturing technologies enable Simply Automated to provide a technologically superior product in the lighting control and automation market that is up to 50% lower priced than comparable products in the marketplace.

In 2007 Simply Automated focused on the research and development of energy saving technologies and products in both the residential and commercial markets.  Working in partnership with utility companies, advanced metering (AMI/AMR) and meter management (MDM) providers, Mr. Kiko developed new energy saving technologies and products soon to be introduced that will offer simple, flexible, cost effective and technologically advanced solutions to revolutionize the marketplace.